Childrens Film Character

Buzz Lightyear

Buzz Lightyear is one of the main characters in the famous childrens film- Toy Story. The character appeals to children, specifically boys because of his action hero status. He has a colourful apeareance, and he has gadgets and he is like a robot which also appeals to children. Also because he is a toy in the film, children can relate to him easier with their own toys and they may even have their own action figures of him.
Toy Story also appeals to adult parents because it has comedy in it this is a good selling technique because it's the adults who take their children to the cinema.